Unlock the influence of the world’s most powerful consumer and learn how forward-thinking brands can get it right.
Based on insights from 8,700 women across 10 countries, The Collective® Economy: A Global Understanding of Women’s Buying Power reveals how women’s identities and motivations, centered around passions, caregiving roles, and education, shape what they buy and how they want to be engaged by brands.
What’s Inside the Report
A Deeper Dive Into What Drives Her Decisions
The Collective® Economy examines how women from diverse age groups, regions, and backgrounds define their identities and the factors that influence their spending habits and motivations.
In addition to capturing a holistic understanding of women’s economic behaviors and attitudes, this report also highlights noteworthy insights by country to better guide regionalized marketing efforts.
Introducing Six New Personas for Modern Marketing
Because women are complex, multi-dimensional consumers driven by their passions, roles, and personal growth, The Collective has created six global marketing personas that align diverse world views and shared experiences, serving as a guide for marketers to reach this valuable consumer.
The Mindful Multitasker: balancing work, family, and wellbeing (regardless of motherhood)
The Family First Realist: grounded in practicality and long-term security
The Independent Striver: driven by growth, career, and financial autonomy
The Empowered Advocate: cares deeply about justice, visibility, and making change
The Global Dreamer: outward-facing, creative, and connected
The Creative Explorer: Defining life on their terms, and it has to mean something
Download The Report.
Now is the time to close the gap between brand intention and real-world impact.
Download the report to understand what truly moves modern women and learn how your brand can meet them where they are.