Fandom
Isn’t One Size Fits All.
It’s Iso, Duo and Social.
Understanding the women’s sports fan used to mean understanding demographics. Now, it means understanding how they engage.
Our latest research identifies three core fan segments reshaping sports consumption:
IsoFans: Solo-first, curious about connection.
DuoFans: Partnered and personal.
SocialFans: Community-first and always on.
Tailored strategies for each group unlock deeper engagement and longer-term brand loyalty.
Because in women’s sports, fandom is not just growing, it’s fragmenting in powerful, opportunity-rich ways.
IsoFan
DuoFan
Social Fan
