UNLEASHING POTENTIAL:
Women’s Football: A Spectacular Journey
Women’s football has seen a surge in popularity in recent years. Fans in England can vividly recall the iconic photo of Chloe Kelly at the UEFA Women’s EURO 2022 after scoring the tournament-winning goal, proceeding to rip off her shirt and tear down the pitch in her sports bra. This moment, witnessed in person by a record breaking 87,192 fans at Wembley Stadium, was followed a year later by the FIFA 2023 Women’s World Cup, where a peak audience of 12 million viewers tuned in to watch the finals between England and Spain (BBC, 2023).
Propelling Women’s Football and WSL to New Heights