The Collective Partners with Canadian Women & Sports and Canadian Tire Corporation To Power The Next Era of Growth
In partnership with Canadian Women & Sport and Canadian Tire Corporation, The Collective, Wasserman’s global women’s advisory group, is proud to serve as the research partner behind It’s Time: Leading the Next Era of Growth.
With the PWHL, NSL, and Toronto Tempo (WNBA) in motion, the conversation has shifted from potential to performance marking a seismic transformation in Canada’s sports landscape and a once-in-a-generation opportunity for brands to shape its future.
Here’s
What’s
Inside the
Report
Key Insights
The Size of the Market Has Doubled in Two Years.
Canada’s pro women’s sport market has surged to $380–$400M in 2025 and is on track to reach $570M by 2030, signaling rapid and sustained commercial growth
The Fan Base Is More Valuable Than Ever.
Brands that invest in pro women’s sport see a 25% lift in brand familiarity, positive sentiment, and purchase consideration.
Early, Strategic Investors Will Win.
Brands that invest in pro women’s sport see a 25% lift in brand familiarity, positive sentiment, and purchase consideration.