“Feminism isn’t about making women stronger. Women are already strong, it’s about changing the way the world perceives that strength.” - G.D. Anderson

The Collective® is uniquely positioned to apply its 20+ years of experience in the form of proprietary tools, resources and thought leadership.

  • A large group of excited sports fans and cheerleaders at a UConn game, with some fans wearing UConn jerseys and holding a cheering banner, displaying enthusiasm and team spirit.

    Fan Value Premium

    The•Team’s Fan Value Premium is a proprietary, multi-method valuation approach inclusive of various growth scenarios and the unique value proposition of a team, league and their fans. We couple the connection to diversity, activism and other value-drivers with increased demand for partnerships, and the rise in awareness, interest and cultural relevance to understand future growth of the team or league’s core metrics.

  • Swimmer in a swimming pool wearing a red swim cap and goggles, performing the butterfly stroke.

    Gender Equity Scorecard

    In collaboration with AT&T and the SeeHer in Sports Taskforce, The Collective® played a critical role in the creation and distribution of the SeeHer in Sports Scorecard Powered by AT&T. The Collective® created (5) unique Scorecards to help organizations quantify and benchmark their gender equality initiatives and programming across awareness, representation and spend.

    LEARN MORE ABOUT THE SCORECARD

  • Soccer team huddling on the field, preparing for the game, with some players smiling and holding hands.

    Valuing the Power of Women Athletes

    The current compensation model is mismatched to our proven value methodology of women athletes. Our approach to helping right-size the economics is to illustrate the unique impact and influence while offering commercial partners (brands, sponsors and investors) a new perspective - and their role - in driving more value and money for women athletes.

Contact Us to Learn More
  • An athlete in a black uniform with orange accents in a track and field race, crossing the finish line with one arm raised, on an indoor running track.

    The New Economy of Sports

    This study is aimed at illustrating how consumer sentiment and behavior influence the commercial value of professional women athletes.

    Through proprietary data and custom research, we offer commercial partners (brands, sponsors and investors) new insights on the opportunity to drive impact through alignment with women athletes. We also provide perspective on how commercial partners play a critical role in the future of women’s sport.

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    Research and Insights

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    European Women’s Football

    Women’s football is taking off in Europe. It is seeing more fans, more teams, more money and more players than ever before.

    Read The Report
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    The New Power Players

    Gen Z and Millennial women are fiercely independent, globally and locally focused, and unapologetically creating lives that best suit them and their circumstances. These Power Players will be the most influential generations of women to have ever existed, completely controlling the purse and constantly demanding change to the world as we know it.

    Read the Report
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    2022 Year In Review

    See what we’ve been up to!

    Read the Report
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    2022 OpEds

    Published opinion pieces from members of The Collective

    Read The Latest
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    2021 Year In Review

    From The Collective Think Tank to The Data Repository - Big strides happened in 2021

    Read the Report